Santoor was the first to bring the goodness of sandalwood and turmeric in a convenient soap format. The combined benefits of flawless skin and youthful glow have made Santoor synonymous with younger looking skin. To this day, Santoor continues to make women look beautiful and younger.
Sandal and Turmeric have been an essential part of the Indian woman’s skin care regimen for centuries. The tradition of Haldiuptans was an integral part of the bride’s wedding preparation- to make her skin look fairer and younger. Chandan was used to enhance a woman’s skin- making it smoother and more beautiful. But these traditional beauty treatments were too long and time-consuming for the busy Indian women to follow on a daily basis. With the passage of time these uptans became rituals reserved only for special occasions. So there was an opportunity to combine these traditional beauty treatments into one convenient form that Wipro just did. In 1986, Wipro brought these two traditional ingredients together & Santoor was born. Santoor gave the Indian woman, nature’s traditional goodness at a popular price. Targeted at the middle class housewife, Santoor combined the natural goodness of two ingredients that she had grown up with - now for the first time in a convenient soap. Santoor became the third largest selling popular soap in India. During this time Santoor steadily became synonymous with younger looking skin.
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